Privacy Policy for Saerah Homes

 

Last Updated: June 20, 2025

Your privacy is paramount to Saerah Homes. This Privacy Policy outlines how Saerah Homes ("we," "our," or "us"), a chain of men's hostels based in Kochi, Kerala, India, collects, uses, processes, stores, and protects your personal information when you visit our website (https://www.google.com/search?q=saerahhomes.com) or interact with our services.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use our website.

1. Who We Are

Saerah Homes is a chain of men's hostels dedicated to providing comfortable and safe accommodation in Kochi, Kerala. We are the "Data Fiduciary" responsible for determining the purposes and means of processing your personal data collected through this website.

2. Personal Information We Collect

We collect various types of personal information to provide and improve our services to you. This may include:

• Information You Provide Directly:

  • Contact Information: Name, email address, phone number, and mailing address when you make an inquiry, subscribe to newsletters, or fill out forms.

  • Inquiry Details: Any information you provide about your accommodation needs, dates, preferences, etc., during an inquiry.

  • Feedback/Correspondence: Information you provide when contacting us with questions, comments, or complaints.

• Information Collected Automatically (Usage Data):

  • Device Information: Your Internet Protocol (IP) address, browser type, operating system, and device identifiers.

  • Usage Patterns: Information about how you interact with our website, such as pages visited, time spent on pages, links clicked, and referring URLs.

  • Location Data: General geographical location inferred from your IP address. We do not collect precise location data without your explicit consent.

• Information from Third Parties (including for Advertising):

  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your Browse activities. This helps us understand how you use our website, personalize your experience, and deliver relevant advertisements.

  • Google Ads & Google Analytics: We utilize Google Ads to serve advertisements for our hostels and Google Analytics to understand website traffic and user behavior. When you interact with our ads or visit our website, Google may collect certain data about your interactions in accordance with Google's Privacy Policy. This may include:

    • Personalized Advertising: Google may use data collected from your activity on our website (and other sites/apps that partner with Google) to show you personalized ads. This includes using data for remarketing purposes (showing ads to users who have previously visited our website).

    • Measurement and Reporting: Google provides us with aggregated and anonymized data about ad performance and website usage, which helps us optimize our marketing efforts.

3. How We Use Your Personal Information

We use your personal information for the following specific purposes:

• To Provide and Manage Our Services:

  • To respond to your inquiries and provide information about our hostels.

  • To process and manage your accommodation bookings (if applicable, through a separate booking portal).

  • To communicate with you about your inquiries, bookings, and updates.

  • To improve our website functionality and user experience.

• For Marketing and Advertising Purposes:

  • To show you relevant advertisements for Saerah Homes on Google's advertising network and other platforms.

  • To analyze the effectiveness of our marketing campaigns.

  • To personalize content and offers based on your inferred interests.

  • Important: We DO NOT use or share sensitive personal information (such as data related to health, race, religion, sexual orientation, political affiliation, or negative financial status) for personalized advertising, in strict adherence to Google Ads policies.

• For Analytics and Research:

  • To understand how users interact with our website and services.

  • To identify trends and gather demographic information (in an aggregated and anonymized form).

  • To improve our services and marketing strategies.

• For Security and Legal Compliance:

  • To protect our website, systems, and users from fraud, security breaches, and other harmful activities.

  • To comply with applicable laws, regulations, and legal processes.

4. Sharing Your Personal Information

We may share your personal information with the following categories of third parties:

• Service Providers: Third-party vendors who perform services on our behalf, such as website hosting, analytics providers (e.g., Google Analytics), marketing and advertising partners (e.g., Google Ads), and customer support. These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.

• Legal Requirements: If required by law, court order, or governmental regulation, we may disclose your information.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.

• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

We DO NOT sell, rent, or trade your personal information to third parties for their independent direct marketing purposes.

5. Cookies and Your Choices

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, as well as to provide information to the website owners.

How We Use Cookies: We use both first-party and third-party cookies for:

• Strictly Necessary Cookies: Essential for the website to function (e.g., navigation, secure access).

• Performance/Analytics Cookies: To collect anonymized data on how users interact with our website, helping us improve performance.

• Functionality Cookies: To remember your preferences and provide enhanced features.

• Targeting/Advertising Cookies: Used by Google Ads and other advertising partners to deliver relevant ads to you and measure ad effectiveness.

Your Cookie Choices (Consent):

In compliance with the Digital Personal Data Protection Act (DPDPA), 2023, we require your explicit consent for the use of non-essential cookies (including targeting/advertising cookies).

• Upon your first visit to our website (or after a certain period), you will see a cookie consent banner.

• This banner provides clear information about the types of cookies we use and their purposes.

• You will be given the option to "Accept All Cookies", "Accept Only Essential Cookies", or manage your preferences by selecting which categories of cookies you consent to.

• We will only activate non-essential cookies after you have given your explicit affirmative consent.

• You can change your cookie preferences or withdraw your consent at any time through our cookie consent tool or your browser settings. Please note that blocking some types of cookies may impact your experience of the site and the services we are able to offer.

6. Your Data Protection Rights (Digital Personal Data Protection Act, 2023)

As a Data Principal under the DPDPA, 2023, you have certain rights regarding your personal data:

• Right to Access Information: You have the right to obtain confirmation from us as to whether or not personal data concerning you is being processed, and where that is the case, access to the personal data.

• Right to Correction and Erasure: You have the right to request the correction of inaccurate or incomplete personal data, and in certain circumstances, the deletion of your personal data.

• Right to Grievance Redressal: You have the right to easily available means to redress your grievances with us regarding the exercise of your rights under the DPDPA.

• Right to Nominate: You have the right to nominate any individual who shall, in the event of your death or incapacity, exercise your rights under the DPDPA.

• Right to Withdraw Consent: You have the right to withdraw your consent to the processing of your personal data at any time, where the processing is based on consent. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact our Grievance Officer using the details provided in the "Contact Us" section below. We will respond to your request in accordance with applicable laws.

7. Data Security

We implement reasonable security practices and procedures to protect your personal information from unauthorized access, loss, misuse, alteration, or destruction. These measures include electronic and physical safeguards. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymize it.

9. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal data from a child under 18 without verifiable parental consent, we will take steps to delete that information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us & Grievance Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, or if you wish to exercise your data protection rights, please contact our Grievance Officer:

Grievance Officer Name: [Your Grievance Officer's Full Name]

Email: [Grievance Officer's Email Address]

Phone: [Grievance Officer's Phone Number]

Address: [Saerah Homes Registered Address in Kochi, Kerala]

Crucial Actions Needed for Compliance:

1. Implement a Cookie Consent Banner: This is the most immediate and visible DPDPA requirement. The banner must appear when a user first visits, clearly state cookie usage, and offer granular consent options (Accept All, Accept Essential, Manage Preferences). It must allow users to accept or decline before non-essential cookies are loaded.

2. Ensure Manageable Cookie Preferences: Your website needs a mechanism (e.g., a "Cookie Settings" link in the footer) that allows users to easily revisit and change their cookie preferences at any time.

3. Review with Legal Counsel: This draft is a starting point. A lawyer specializing in Indian data protection laws (especially DPDPA 2023) and privacy is essential to customize this policy to your exact operations and ensure full compliance.

4. Fill in Placeholders: Replace all bracketed [ ] information with your specific details.

5. Train Your Team: Ensure anyone handling personal data within Saerah Homes understands these policies and their responsibilities.

6. Internal Data Mapping: Understand exactly what data you collect, why you collect it, where it's stored, and with whom it's shared. This knowledge is fundamental to truly complying with any privacy policy.